Search Engine Optimization（ SEO ） 5
by Admin
Posted on 19-12-2022 04:24 AM
The first and the most inexpensive part of the fundamentals of digital
marketing
is
seo
which stands for search engine optimization. It is one of the best and simplest ways to increase a brand’s visibility.
Seo can be explained as the process of optimizing the content through the strategic use of
keywords
and complying with the algorithm of search engines so that during a search on
google
, bing, yahoo, or any other search engine, they index the content and show it to the right
people
. The more visibility one can get through a search, the more are the chances of attracting traffic and potential consumers.
https://pse.is/4kejgv
優化我們的網站使它在搜尋結果的排列順位出現地越前面的這個程序，就是所謂的「
search
engine
optimization
（
seo
）」，在搜尋結果頁面越前面出現，被看到的機會就越大，進而自然搜尋流量也會增加。.
https://reurl.cc/Mxkyyv
While there are many forms of
digital marketing
, there are four that tend to reign supreme: content
marketing
, search engine marketing, social media marketing, and search engine optimization. The goal of content marketing is to use valuable and helpful content to
reach
potential customers and build brand awareness. Content can be published on the website, a blog, social media, infographic, ebook, podcast, etc. The content is then promoted through e-mail, social media, and other forms of digital marketing. With search engine marketing, the focus is on gaining the attention of
web
users
by paying to appear higher on the serps. This is often referred to as pay-per-click (ppc) marketing or paid search marketing.
https://docs.google.com/spreadsheets/d/e/2PACX-1vTAd0zCZZhx6PYz3-gRYzOqWRDrS3eskWYA_wDkZxVHvjoBML15enfgo8gZ5oyrkNgioCf48FVURmaL/pubhtml
Digital marketing uses a range of strategies to reach customers, whether the aim is to tempt them into making a purchase, increase their brand awareness, or simply engage with your brand. Modern digital marketing comprises a broad system of channels, including:
social
media
seo (search engine optimization)
ppc (pay per
click
) advertising
to achieve the true potential of digital marketing, marketers must dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the
data
you collect over
time
.
https://docs.google.com/forms/d/e/1FAIpQLSdH0xj3M-TUz7rhA4jWi39K_asJj01v8bIXIygzXrownTfggg/viewform?usp=sf_link
Every time you need to know or purchase something, the first thing you do is search it up on the google search engine. When the results are delivered, a consumer usually finds what they are looking for on the first or second page of google search. That’s where seo comes into play. Making your website seo friendly is one of the most important steps in digital marketing. Without optimizing your website to be search engine friendly, you will be left behind in the searches and miss the opportunity to grab potential leads and exposure to your business. It does take time, effort and patience to generate organic traffic to your website but if you don’t want to pay to appear on the first page of google search engine, then seo is the way to go.
2. 確立目標受眾 ( Segment Target Audience )
Digital marketing gives you the ability to
target
specific
audiences through segmentation. What this means is that you can target individuals based on their location, demographic (e. G. Gender, age, job role) or psychographics (goals, desires, interests) in your
online
marketing campaigns.
But before you target anyone, you need to know who you want to connect with. The way to do that is to define a buyer persona. Put simply, a buyer persona is your ideal customer. That doesn’t mean it’s just one individual, you can have a few personas to reflect your diverse audience. Understanding your audience means that you can tailor
content
and reach out on the channels that are relevant to that persona.
高 CP 值 ( High CP Value )
成本花費的cp值：傳統行銷多以實體活動的方式呈現，所花費的人力和場地租金成本也相當高；數位行銷雖會因網路廣告價格的提升受到影響，然而可以透過seo、自然流量等方式產生其他良好的效益。
提高kpi的方式：利用關鍵績效指標（kpi）計算業績是許多企業面臨到的議題。傳統行銷提升kpi的方式，大多利用投入金錢的高低來刺激流量，不論是砸大錢買實體廣告面板、傳單等，都讓行銷的成本逐年升高。比起傳統行銷，數位行銷能利用數字明確量化指標，讓行銷人能更清楚地了解適合的客群，使未來行銷成本的投入更加精準。如此一來，所透入的經費也能獲得有效運用。企業也能利用網路數據的力量找出潛在客群，釐清目標商品整體市場的全貌。
曝光管道：相對於傳統行銷，數位行銷較不受空間和時間的限制，也更注重與顧客間的雙向溝通。企業不再只是單一投遞傳單和訊息出去，而能結合數據分析，找出產品想鎖定的目標客群。同時，透過內容行銷，也能將吸引您的客群，達到雙向的成效。
行銷精準度：如前面所述，網際網路能使我們找到適合公司產品的客群，不僅省去大量投遞廣告的花費，更能快狠準地切中目標。
顧客忠誠度分析：資料的留存能持續追縱過去服務過的顧客，了解企業顧客忠誠的指標，並繼續關注回流客的動向。數位行銷能利用程式語言持續更新顧客資料並儲存，比傳統手動輸入更省時省力。.
https://cli.re/8zpVEY
Xccelerate 主要的優惠是申請 rttp 補貼（生產力學院提供不同「再工業化及科技培訓計劃」認可課程, 合資格學員最高可獲得2/3學費資助）。 整體來說，比較 growth marketing bootcamp，兩者雖然也提供學員操作專案的機會，但我還是會選擇 growth marketing bootcamp，因為: xccelerate 上課時間較短（只有 4 星期），課程所教的內容比 growth marketer academy 少。 xccelerate 的證書認受性、學員體驗和退款服務是一個問號。 xccelerate 網上行銷的課程的師資陣容較 growth marketer academy 遜色。 growth marketer academy 的 growth marketing bootcamp 的 cp值 比 xccelerate 的 digital marketing course 高。.
Digital Marketing: Your Complete Online Marketing Guide
In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services . But it can also be a struggle to make sense of the sea of acronyms, technologies and platforms. This digital marketing certificate program begins with an overview of the digital marketing landscape, preparing you to implement a series of proven frameworks within your organization. The program then takes a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. You will be guided, step by step, in assessing customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media .
A lot of work goes into developing a marketing strategy . Generally, you will follow through with that strategy until completion, allow it to take effect, and then judge its results. However, things do not always go according to plan . You may realize halfway through that a calculation was off, an assumption was incorrect, or an audience did not react how they were expected to. Being able to pivot or adjust the strategy along the way is highly beneficial because it prevents you from having to start over completely. Being able to change your strategy easily is a great benefit of digital marketing.
Digital marketing is a big industry that encompasses multiple different platforms, advertising campaigns, and knowledge. Specialists who work in the industry will have to become skilled at many different subjects to be successful, some of which include : html editing ecommerce using a combination of marketing skills geared toward the digital world, marketers can complete digital campaigns and help organizations with whatever marketing goals they may have. A digital marketing specialist can use social media to increase audience numbers, utilize search engine optimization to increase website traffic, and utilize copywriting skills to create content new readers will want to share. Since there are so many different aspects to this kind of marketing, it can be beneficial to obtain a digital marketing degree, digital marketing online certificate, or some other form of education.
Digital marketing is goal-driven marketing, where carefully conducted business goals should drive online marketing decisions and chosen strategies . Every online marketing campaign requires a goal and set of subgoals to achieve and to allow benchmarking results. A set of relevant kpis helps you decide whether you have completed your goals or not. A goal in digital marketing doesn’t have to be barebones as just sales , clicks or leads, but having more intricate goals can provide a business owner a more in-depth understanding of their current situation in the marketplace and how to improve their position against competitors. In the end, whatever the chosen goals are, the right web analytics tools are necessary to keep track of progress.
Digital marketing – one of the most frequently mentioned buzzwords in marketing. Everybody is talking about digital marketing and professionals praise it’s the way to grow an online business. Universities advertise their new digital marketing courses as the next big thing and in general, there is an increased demand for digital marketing certifications. We’ve been in the digital marketing business for more than a decade and in this introductory guide, you’ll learn what digital marketing is and how it works. We will analyze the various digital marketing channels , examine the different digital marketing types , and show you examples of how they can work together in a digital marketing strategy .
What is digital marketing?
From content marketing to ppc campaigns and more, there are many digital marketing channels you can use to your advantage. Which digital marketing channels you use often depends on your goals , audience , and budget.
數位行銷（英語：digital marketing）為利用 電腦 科技和 網路 進行 推銷 的手法，於21世紀初期開始發展。數位行銷主要有「拉」與「推」兩種形式，各有其優缺點。 數位行銷是指針對電子裝置相關的使用者與受惠者來操作的行銷，諸如： 個人電腦 、 智慧型手機 、一般手機、 平板電腦 與 遊戲機 等。數位行銷的應用科技或平台，像是： 網站 、 電子信箱 、app應用程式（桌上型與行動板）與 社群網站 。數位行銷可以透過非網路管道諸如：電視、廣播、簡訊等，或透過網路管道諸如：社群媒體、電子廣告、橫幅廣告（banner ads ）等進行。 社群媒體行銷是數位行銷的一環。隨著數位轉型的興起，許多機構會開始融合傳統與數位行銷管道雙管齊下; 然而，數位行銷漸受行銷人員的青睞來自於數位行銷可以讓行銷人員相較於傳統行銷管道更精確的掌握 投資報酬率 （roi）。 digital marketing institute (dmi)指出，數位行銷是使用數位管道對消費者與企業來推廣或行銷產品與服務的方式。 2015年的數位行銷更趨向於內容行銷，並依照不同的消費者使用方式與形態，整合於社群媒體，行動裝置等多頻多螢的互動 ，而隨著近年社群網路興起，發展出 社群行銷 與 社群聆聽 概念。.
Stackcommerce this nine-course bundle includes a ton of content on how to build an effective , modern digital marketing strategy . It's the kind of a-to-z bundle that will give you the hands-on practice you need to start growing your business as soon as you're done with the first course. With a special focus on retargeting, you'll learn how to manage ads campaigns for a broad range of purposes in practically every vertical on the planet. Beyond that, you'll touch on a ton of important marketing channels for your business. There are courses on social media marketing with facebook and youtube. You'll learn how to build facebook messenger chatbots to help augment your marketing.
Did you know that more than 3 quarters of americans go online on a daily basis? not only that, but 43% go on more than once a day and 26% are online “ almost constantly. ”these figures are even higher among mobile internet users. 89% of americans go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy. A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing –to connect with existing customers and individuals interested in your products or services.
Digital marketing campaigns can help you get more
traffic
, improve your
brand
awareness, drive more sales, and much more. But, executing a digital marketing campaign can seem like a complex
process
. After all, there are dozens of different platforms, and hundreds of different strategies you can execute. But, by taking the time to plan out your digital campaign step-by-step you can increase your chances of success while reducing overwhelm across the board. In this post, you’ll learn what a digital marketing campaign is, and a 10-step process you can follow to execute and build a digital marketing campaign.
https://docs.google.com/drawings/d/e/2PACX-1vT5RyEtQx0FoNBMz5Da5xWko4VfmnhbEiYxeeyUadwfKCLaV8QQHWNOFwQvIxAs5kAD-CT9wXzIOWyi/pub?w=960&h=720